China Cycle Releases 2025 International Bicycle Exhibition Analysis Report

SHANGHAI, June 18, 2025 (GLOBE NEWSWIRE) -- The 33^rd China International Bicycle Fair (CHINA CYCLE 2025 in abbreviation), with the theme “New Quality Productivity for the Shared Future”, has been grandly held from May 5^th to 8^th, 2025 at Shanghai New International Expo Center. This exhibition keeps pace with the times and has once again achieved breakthroughs in scale and content, creating a diverse and colorful display environment for exhibitors, buyers and visitors. The service quality of the exhibition has also been improved, and a more complete international bicycle industry trade platform has been built. Chinese and foreign mainstream media and industry media, including CCTV and Xinhuanet, have reported on the CHINA CYCLE.

I. Exhibition Overview
In 2025, against the background of the tortuous global economic recovery, the CHINA CYCLE continued to show a steady growth trend, with the number of Chinese and foreign visitors and the number of exhibitors growing in both directions. The following is the basic situation of this exhibition:

1. Exhibition Scale
The total exhibition area of CHINA CYCLE 2025 is 160,000 m². There are 13 exhibition halls and outdoor test ride and activity areas.

2. Participating Countries and Regions
1,582 exhibitors participated in CHINA CYCLE 2025 with 7,870 booths, including many leading enterprises in the two wheel industry. Among them are 118 overseas exhibitors with 670 booth from 25 countries and regions, including Germany, France, UK, Italy, Czech, the Netherlands, Denmark, Belgium, Norway, Spain, Portugal, Slovenia, USA, Australia, New Zealand, Japan, South Korea, Israel, Indonesia, India, Pakistan, Bangladesh, Sri Lanka, Hong Kong S.A.R., and Taiwan Province etc. The participation of international brands in the CHINA CYCLE not only reflects the increasing global visibility of the CHINA CYCLE, but also brings new opportunities and challenges to China’s two-wheel industry.

3. Visitor Data
The total number of visitor is 156,350 (including 139,818 Chinese visitors and 16,532 overseas visitors), the total number of entrance is 208,926 person times. Buyers and visitors of this exhibition came from 144 countries and regions including mainland China, Taiwan province, Hong Kong and Macao.

Ⅱ. Data Analysis

1. Overseas Visitors

Ranking	Continent	Number of Nations and Regions	Number of Visitors	Proportion/ %
1	Asia	39	7926	47.94%
2	Europe	39	4643	28.09%
3	America	30	2883	17.44%
4	Africa	26	580	3.51%
5	Oceania	6	500	3.02%
	Total	140	16532

2. The Top 10 Countries and Regions of Overseas Visitors

Ranking	Countries and Regions	Number of Visitors	Proportion/ %
1	South Korea	1343	8.12%
2	Russia	1207	7.30%
3	Japan	1193	7.22%
4	India	800	4.84%
5	Brazil	613	3.71%
6	Malaysia	519	3.14%
7	Indonesia	505	3.05%
8	Italy	486	2.94%
9	Thailand	468	2.83%
10	Argentina	435	2.63%

3. The Business Nature of the Visitors

Business Nature	Number of Visitors	Proportion/ %
Trade/Import and Export Corporation	41410	26.49%
Manufacturer	34451	22.03%
Distributor/Bicycle shop	34006	21.75%
Club	22061	14.11%
Research institute	6551	4.19%
Media	6019	3.85%
Government/Association	2814	1.80%
Other	9038	5.78%

4. The Analysis of the Visitor Purchasing Interests (multiple choice)

Purchasing Interest	Number of Visitors	Proportion/ %
Complete Bikes	81600	52.19%
Frames, Forks & Parts	54985	35.17%
Tires, Rims & Parts	44172	28.25%
Outdoor & Cycling Products	41306	26.42%
Accessories	35329	22.60%
Transmissions & Parts	31945	20.43%
E-bike	27601	17.65%
Steering Components	22060	14.11%
Components & Parts of E-bike	20634	13.20%
Motorcycle	15853	10.14%
Machinery & Tools	14337	9.17%
Miscellaneous	35311	22.58%

5. The Analysis of the Influence on Purchasing Decisions

Position	Number of Visitors	Proportion/ %
Professional	59043	37.76%
Decision Maker	56683	36.26%
Management	40624	25.98%

6. The Analysis of the Exhibits Categories (multiple choice)

Exhibit Category	Number of Exhibitors	Proportion/ %
Complete Bikes	288	18.20%
E-bike and its Components & Parts	245	15.49%
Outdoor & Cycling	239	15.11%
E-bike & E-Motor	220	13.91%
Steering Components	197	12.45%
Tires, Rims, & Parts	183	11.57%
Accessories	162	10.24%
Frames, Forks & Parts	127	8.03%
Transmissions & Parts	83	5.25%
Miscellaneous & Traders	60	3.79%
Machinery & Tools	34	2.15%

The annual CHINA CYCLE is a weathervane for the development of global bicycles and a grand events for bicycle companies. It will point out the direction for the future development of China’s bicycle industry. In just four days, we have too many good memories and in-depth thinking. In the face of the increasing uncertainty in today’s world, the CHINA CYCLE has established confidence for the entire industry!

We are looking forward to meeting you again in CHINA CYCLE 2026!

Company:Shanghai OTOBTB Cultural Development Co.,Ltd
Contact Person:Kira Pan
Email:kira.pan@otobtb.com
Website:http://www.otobtb.com
Telephone:021-32513000-859
City:Shanghai

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