In My Sundays teams up with Realtree for first collaboration

In My Sundays is launching its first brand collaboration with Realtree on Aug. 9, 2026, adding men’s loungewear and a limited-edition camo capsule online only. The collection mixes Realtree’s APX and Legacy patterns with In My Sundays’ sleepwear-focused comfort push.

Why it matters: - The partnership expands In My Sundays beyond women’s sleepwear and into men’s loungewear for the first time. - The limited-edition drop connects luxury sleepwear with outdoor heritage, targeting both existing Realtree fans and new shoppers. - The collection also gives Realtree a fashion-forward entry point into a different part of the apparel market.

What happened: - In My Sundays announced its first-ever collaboration with Realtree on Aug. 11, 2026. - The collection launches exclusively online at InMySundays.com starting Aug. 9, 2026. - Quantities are limited. - The capsule features Realtree’s APX and Legacy camouflage patterns. - The lineup includes four women’s silhouettes, including pajama sets and a sleep dress. - The collection also includes a men’s crew neck tee and lounge pant.

The details: - In My Sundays was founded by Mallory Ervin. - The brand describes the collection as a fresh, elevated take on Realtree’s patterns. - The brand says the collaboration reflects its comfort-meets-style approach in the outdoor lifestyle space. - Mallory Ervin said the idea was inspired by the men in her family who wore camo often. - Ervin said the collaboration was a way to bring the same comfort and quality to men’s apparel. - Tyler Jordan, vice president of Realtree, said the partnership blends comfort, style and authenticity. - Jordan said the collaboration introduces Realtree’s patterns to a new audience while staying true to the brand’s outdoor heritage. - Realtree describes itself as the world’s leading camouflage designer, marketer and licensor, with more than 2,000 licensees manufacturing products using its patterns.

Between the lines: - The launch positions In My Sundays as more than a sleepwear-only brand by testing broader lifestyle categories. - The camo theme gives the capsule a clear identity and helps bridge two communities with strong brand loyalty. - The online-only, limited-quantity format suggests a scarcity-driven release designed to create urgency.

What’s next: - Shoppers can buy the collection when it goes live Aug. 9, 2026. - The brands are signaling future audience growth by pairing premium loungewear with a widely recognized outdoor pattern. - If the drop sells through quickly, the collaboration could set up more cross-category releases for In My Sundays.

The bottom line: - In My Sundays is using its first collaboration to widen its product mix, enter men’s loungewear and tap Realtree’s outdoor following with a limited-edition capsule.