LEPAS hosted hundreds of global partners and media in Wuhu from Oct. 18-24 for its first Global Elegant Lifestyle Week, using LEPAS Maison to showcase vehicles, design and technology in a lifestyle setting. The event signals how the Chery Auto brand wants to expand its elegant mobility concept into local experiences across global markets.

Why it matters: - LEPAS is trying to sell more than cars. The brand is packaging mobility as a lifestyle experience, which could help it stand out in crowded new-energy vehicle markets. - The Wuhu event also serves as a template for how LEPAS plans to localize its brand as it expands internationally.

What happened: - LEPAS Maison hosted hundreds of global elegant lifestyle partners and media from around the world from Oct. 18-24 in Wuhu. - The gathering was part of the first LEPAS Global Elegant Lifestyle Week, held under the theme “TOGETHER IN ELEGANCE.” - LEPAS used the event to show vehicles, create networking opportunities and present its vision of elegant living.

The details: - Visitors could inspect LEPAS vehicles up close, sit inside them, touch interior materials and test smart functions. - The experience highlighted three LEPAS brand pillars: leopard aesthetics, elegant technology and refined space. - LEPAS framed the brand slogan “Drive Your Elegance” as a hands-on experience rather than a display-only showcase. - The Maison extended the brand beyond vehicles by placing them in a relaxed environment where users could explore, rest and connect. - Color and fashion discussions examined how leopard aesthetics connect with different cultural perspectives and global lifestyles. - Guests shared personal stories and views on elegant living over coffee. - Attendees also tested AiMOGA robots and other advanced Chery Auto technologies. - The setup was designed to show how people, vehicles and intelligent robots can work together in real life. - LEPAS said the combined design, social interaction and technology experience offers a model for bringing the brand’s lifestyle vision to global markets.

Between the lines: - LEPAS is positioning itself as a premium NEV brand with a cultural and emotional pitch, not just a product pitch. - The use of local events, lifestyle themes and technology demos suggests LEPAS wants to make its brand feel adaptable to different markets while keeping a consistent identity. - The approach also reflects a broader auto-industry shift toward experiential branding, especially for younger and more design-conscious buyers.

What's next: - LEPAS plans to bring similar lifestyle experiences to global markets. - During LEPAS Global Elegant Lifestyle Week, the brand reached agreements with partners in multiple regional markets. - As it expands, LEPAS plans to open experience spaces that keep uniform brand standards while reflecting local culture and user needs. - The goal is to let global users experience LEPAS’s elegant lifestyle vision in ways that feel familiar to their own markets. - LEPAS now has more than 500 sales and service locations worldwide.

The bottom line: - LEPAS is turning brand expansion into an immersive lifestyle play, using Wuhu as the launchpad for a global strategy built around elegance, technology and local relevance.

About LEPAS: - LEPAS is Chery Auto’s premium new-energy vehicle brand focused on elegant mobility experiences for global users. - The brand combines leopard aesthetics, elegant technology and refined space. - Chery Auto was founded in 1997 and operates in more than 130 countries and regions. - Chery Auto says it has ranked No. 1 in China among Chinese brands in passenger car exports for 23 straight years. - Chery Auto says it is pursuing sustainable mobility through innovation and global collaboration.

TogetherInElegance / Spolu v elegancii

LEPASGlobalElegantLifestyleWeek2026 / Globálny týždeň elegantného životného štýlu LEPAS 2026

LEPASGlobalJourneyOfElegantDriving #LEPASL6EV / Globálna cesta elegantnej jazdy LEPAS / LEPAS L6 EV

WorldPremiereOfTheLEPASConceptCar #LEPASAllNewConceptCar / Svetová premiéra koncepčného automobilu LEPAS / Úplne nový koncepčný automobil LEPAS

GlobalEleganceNight #GlobalCoCreation #GlobalPartner #UserSummit / Globálny večer elegancie / Globálna spoločná tvorba / Globálny partner / Používateľský samit